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3 x Amazon bestseller in Brand and Marketing, Small Business and Enterpreneurship

Finalist Business Book Awards 2022

Instant access purchase - epub and PDF editions

Also available in paperback and audiobook

“Easily the most engaging book I have read on marketing in the past 20 years”

“A must read for entrepreneurs.”

“The book works. Period.”

“Best book I’ve listened to on brand building. Absolutely loved it.”

“Simplifies brand building, offers fresh perspectives and is practical. Surprising and inspiring.”

“His humor ranges from dryly sublime to offensively sarcastic, and it is a masterclass in authenticity. I truly loved the experience of reading it.”

Introducing the 3 x Amazon bestselling brand and marketing book, How To Start A Cult, which shows you how to be bold, build belonging and attract a band of devoted followers to your brand.

It is written in a humorous, engaging style advocating an approach to growing a following around your brand, business or organisation that taps into something very different than other approaches: belonging.

The book takes the reader through the 7 Cult Commandments, which explain the strategy and tactics needed to grow your own cult following.

It focuses on being bold, being authentic and owning your difference. See Amazon reviews for examples of how people view the book.

The back of the book description is:

No one gives a damn about your brand. At least, right now, they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand, and this book shows you how.

If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while you watch from the sidelines… this book reveals what they're doing right.

Jody Raynsford, accidental cult leader and brand expert, pulls back the curtain on how to transform the relationship with your audience from thinking of you as a meh brand to an oh-my-god-I-love-this-please-take-all-my-money brand.

How To Start A Cult shows you:

How to stand out, win attention and keep your audience coming back for more
How to go deep with your audience to build momentum and magnetically attract the right people to your tribe
How to build genuine belonging and a devoted following that makes you immune from competition

But on one condition: you have to be brave, bold and different. This approach isn’t for vanilla, forgettable brands that don’t stand for anything and don’t want to change.

If you really believe in what you do, deliver a great product and are one of the good guys, things are about to blow up for you…

Quotes from the book:

"No one cares about your brand"

“Belonging is everything. When you feel like you belong, it becomes part of your identity. And nowhere is belonging more important than in a cult”

“The world needs more cults. It needs more leaders, like you, to step up and grow their own bands of belonging”

“No cult can grow without an enemy”

“It’s not enough to be different. You have to wear your difference with confidence”

“Build belonging by lifting your followers up”

Please note

Upon purchasing, your ebook edition will be delivered via email with links to your copies of the epub and PDF digital versions of How To Start A Cult.

No physical copy will be sent.